To create a new Tag you need to have access to the event cockpit. On the left side you see the field "Tags". There you can create a new Tag for your attendees.



When you created a new tag you can choose to:

display on the user profile
display on users' list (the attendee list in your event)
display on room dialog (when you open a room)

If you want to know how to limit rooms using tags, check out this article

You can also watch our Youtube Tutorial on how to use the tags:
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